|Ryan Reynolds as Hal Jordan|
In an article on Variety today, many of this year's Hollywood blockbusters are targeting the upcoming Super Bowl as a prime opportunity to get their films in the public eye. A baker's dozen of films will be showcased during the event in which advertising costs millions of dollars just to get thirty seconds of air time. Among the films are both Thor and Captain America, however Warner Brothers is not spending a dime promoting either the last Harry Potter film or Green Lantern.
According to a spokesman for Warner Brothers the studio doesn't believe that the pricey advertising spots make much of a difference in the end for their movies' ticket sales. In a summer that seems to have never been as crowded a movie schedule as 2011's this could prove to be a big gamble on Warner Brothers part. It seems that the success or failure of this summer's films will be heavily reliant on the buzz and marketing that the studios put behind their product, and Warners has a lot to lose with a film that they are hoping to be a tent pole franchise to help fill in the bottom line once Harry Potter flies off into the sunset.